Mix dry ingredients. In a large bowl, whisk together 2 cups of flour, granulated sugar, active dry yeast, baking powder, and salt until well combined.

Combine wet ingredients. In another bowl, whisk together warm milk, melted butter, red food coloring, vanilla extract, and the egg.

Combine ingredients. Pour the wet mixture into the dry ingredients and stir until a dough forms.

Knead the dough. Turn the dough onto a floured surface and knead for 8–10 minutes.

Let rise. Place the kneaded dough in a greased bowl, cover it, and let it rise for 1–1½ hours.

Prepare the filling. In a bowl, mix softened butter, brown sugar, and ground cinnamon until smooth.

Roll the dough. Gently punch down the risen dough and roll it out into a 16×12-inch rectangle.

Shape the rolls. Starting from the long side, tightly roll the dough into a log and slice into 12 equal rolls.

Preheat and bake. Preheat your oven to 350°F (175°C) and bake the rolls for 20–25 minutes.

Make the frosting. In a mixing bowl, beat softened cream cheese and butter until smooth.

Frost and serve. Once the rolls have cooled slightly, frost them with the cream cheese frosting and serve warm.